Jack Robertson selects and leads all projects personally.  Then he builds the project team based on what is best for the client.   It all depends on the client needs.  Sometimes, the project is a pure start-up and we need people who have done start-ups before.  Start-ups can’t waste a dime of their precious seed funding, nor waste their precious time.  It is important to get the right fit and experience.

Jack’s background is consumer packaged goods marketing.  He began his career at Procter & Gamble and got the new product bug when he helped launch Bounce fabric softener.  Then he moved to the Clorox company where he rose through the marketing ranks to become the VP/General Manager of the Kingsford charcoal and Hidden Valley Ranch food division ($600 million in revenue).  After 20 years in two of the best packaged goods companies, Jack decided to open The Robertson Group, Inc. a new products consulting firm dedicated to applying the lessons learned in the big leagues to start-up companies in the San Francisco bay area.

As The Robertson Group, Inc. approaches its 20th year anniversary, we are excited as ever by the challenge of new products.  We have had some failures and some great successes over the 20 years.  Of course, we have learned from every experience and now we apply the lessons learned from the big leagues and the start-ups to every new project.

Jack earned his bachelor degree with honors in business from the University of Calgary and completed the Program for Management Development at Harvard Business School.